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ALICIA KEYS

A MUSICAL LIFE

Multiple Grammy-winning artist Alicia Keys is one of the most compelling figures in popular music today. A musical prodigy gone professional at 15 years old, Keys has evolved from piano wunderkind to soul-pop superstar, releasing four multi-platinum records to date. She's become a truly multidimensional force in pop culture as a musician, performer, producer and humanitarian, with her Keep A Child Alive foundation.

As an artist, Keys is soulful, prolific, and above all, authentic. Her innovative past-meets-future sound and approach to music production has been crafted and honed over years in the studio. Not only is Keys one of the most celebrated musicians and songwriters of her time, but she’s also a highly skilled producer and studio guru. Her own private studio, The Oven, is her workshop, playground and universe of evolving sound.

At the Oven, Alicia has revived a lost art in the way she produces records. Inspired by Motown, Alicia’s productions start and finish under one roof, and she works hands-on through every step of the process all the way to mastering. The Oven is abundantly equipped with vintage and modern keyboards, samplers, guitars, amps and state-of-the-art recording and production equipment. Experimenting with sound is an essential piece of Keys’ pre-production process, where her vision for a record begins to crystallize. She and engineer Ann Mincieli dig deep to sample, warp and reinvent the sounds they cull and create from scratch, developing a completely unique sonic palette to suit her vision. At the center of The Oven’s live room, and often of Keys’ sound, is the Yamaha C3 Neo grand piano. Alicia’s Keys.

Developing a virtual piano, sampled from her own playing on the Yamaha C3 Neo inside The Oven, Keys again expands her influence. Now people all over the world will be able to create new music with Keys’ authentic sounds. Another amazing and innovative product created at The Oven, and another dimension of the amazing Alicia Keys.
Text by Janice Brown of Sonic Scoop

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