Apple Silicon "Native version"

Native Instruments offering Apple Silicon "Native version" is getting seriously late now.

So many competitors have been releasing their Apple M1 native versions in recent weeks.

With new Apple Mac products due out soon.. it is critical for Native Instruments to get this done ASAP!

 

Well, they are already working on it dude, Komplete Kontrol supports M1 already as does Maschine I believe.

It is also critical they look after the majority of users and issues that are not Apple M1 related too. Enough R&D time already ios invested in supporting the constant changes and problems introduced by Apple and as a PC user my preference would be to instead start addressing long standing issues and requests for us users that have been waiting for YEARS!

 

Rosetta compatibility is not enough to keep up with the competition. New MacBook pros are coming out on October 18 and there is gonna be a flood of new purchases of these powerful laptops … with owners eager to set up their fresh new optimized systems

 

And like every time, Apple users just have to get use to the fact developers need some time AFTER launch (when a release is officially "stable") to release proper integration and it's pretty well known by now to not expect perfect compatibility within the first 3-6 months. Cost of choosing an "ever evolving" OS.

 

Apple silicon has been out since last November and many of NI competitors have full support now.

NI should be up there with the competition. And not miss the opportunity that Oct 18 will bring

 

NI SW works under Rosetta 2, so what is the problem? And there is also Win11. NI should check compatibility with Win11 first. Why to hurry up because of few niche M1 users. They are small fraction of Win users. M1 is not the very center of the Universe...

 

There are still performance gains to be had with full native Apple Silicon support vs Rosetta compatibility, that's why.

And LOTS of potential new sales and upgrades of NI products are gonna be stimulated by the FLOOD of MacBook Pro Sales that are gonna happen next week. There is a TON of pent up demand for these laptops. And these are people ready to spend $$$ now.

 

There are always ways to gain performance gains. And not only for M1 users. But it takes time and costs fortune....
There is Rosetta 2 compatibility now. And native compatibility comes one day.

How many new MacBook Pro users are going to buy a new NI licence? Few hundred?

 

You're waaaay out of touch with reality.

There is gonna be record-breaking Apple sales starting Oct 18 to creative people itching to spend money.

And it's gonna get even hotter in 2022.

 

nightjar It works though with Rosetta 2 so all of these people ready to spend can still use our products

 

Yesterday I’ve started my first project in Ableton Live 11.1 (native beta) using only native plug-ins. I have to say, the experience and performance is far better than using some compatibility layer, dealing with hanging notes in Massive X (don’t know who’s the culprit, tbf) and so on.

We'll see how it goes, but the incentive to use native plugins only and forget about the rest is pretty strong.

 

Yes to a degree…. But many people making fresh purchasing decisions are going to lean heavily towards true native Apple Silicon support. That’s where a surge of potential new sales will be missed for Native Instruments. And these missed new customers will lock into competing products.

 

IMHO NI looses more customers by delayed bugfixing and not implemented quite old customer requirements due to limited resources that are nowadays additionally bound by OS migration tasks.

 

How many of buyers might be new customers of NI. 0.1% of users? If 500 000 Macs is sold, it would make 500 new customers. If one spends 500 USD on average it brings NI 250 000 USD brutto. Netto, say, 75 000 USD. That is wage for, say, 15 programmers for one month.....

And NI works on native code, but it takes time. They have a lot of SW, porting and mainly testing takes time. I guess you do not want to have buggy plugins that work poorly.....

 

Other big software companies with large portfolios of products have released native code for Apple Silicon... Native Instruments should be able to do so on a similar timeframe.

Native Instruments is going to miss a unique strategic opportunity to bolster their customer base unless they can get out native Apple Silicon code in the next 4 weeks.

 

How many of buyers might be new customers of NI SW?

 

Undoubtedly many buyers of upcoming MacBook Pros will become new customers of whatever fresh software excites them most in their euphoria of new laptop.

And many existing customers of NI that buy in this upcoming surge of new MacBook Pros will be "cleaning house" as they rebuild their production system.... And many will see if they can "do without" anything that is NOT fully native. And they will let that part of their legacy software not get installed on their new pristine rig, favoring the products that ARE fully native... those products will get the fresh update and upgrade dollars spent!

 

I understand, someone who spent 1,500 USD on NI SW and who likes to use it and has many projects using those plugins, will throw it to the dustbin, just because it is only Rosetta. And one day it will be even native....

And how many of those new users of mac wil create music? And how many of them would buy NI SW and not SW from hundreds of other companies? I bet it is one in thousand at best.

And. Maybe NI will release native SW on release of Mac. Who knows?

 

I don't understand that HW and OS platform focussed attitude.
Do customers spending lot's of mony for SW functionality use only one notebook or do they just use what fits best?
Again IMHO there is no question NI or AKAI or Soma or Elektron or Korg or Roland, Intel, Apple, AMD etc. but only a target focussed use of platform a AND platform c AND platform c AND whatever that is fun.

 

It's not going to happen in the next 4 weeks and it also won't translate in a missed opportunity. It's literally the same every year with the latest OS or the latest macbook. Sure Apple Silicon is a big leap forward but it also doesn't mean millions of people will suddenly be in the market for native apps to start producing music. Most users don't even check compatibility and specifications sections anyway