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Current state of NI - interesting thread on reddit

Discussion in 'MASCHINE Area' started by muitosabao, Jul 9, 2019.

  1. HammyHavoc

    HammyHavoc NI Product Owner

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    1,234
    Some food for thought after having seen this first-hand in both software and hardware development: if the layoffs are true, and if the departments they're from are correct, this isn't an uncommon thing to hire when creating a product and let go (not fired) when it's done (or canceled), especially with hardware in a very niche industry.

    With the product release cycle of NI being quite a few years, it's not implausible that a project has been canned or finished, hence there being no more work for specific roles on the team at this time.

    Those are two major ifs.
     
    Last edited: Sep 3, 2019
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  2. tempsperdu

    tempsperdu NI Product Owner

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    2,161
    Maybe you can find sense in that 'statement' others perhaps struggle....................
     
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  3. tempsperdu

    tempsperdu NI Product Owner

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    2,161
    No people want features that make the workflow better and more versatile and if you think that is in someway indicative of a lack of 'skill' then I think you really should think hard about many of the comments on here over the past few years and perhaps not be making extremely arrogant comments attempting to deride the people making them. No amount of 'skill' in the universe and well beyond is going to make that poor excuse of an automation 'system' worthy of the name for example.
    If you want to believe that everything is fine at NI and their behaviour is above reproach then fine but as can be seen not everyone is in agreement with you about that and no matter how rude you get nothing is going to change that.
     
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  4. Coorec

    Coorec NI Product Owner

    Messages:
    337
    Meanwhile AKAI was not just churning out MPC's but also the Force. Many ex-Maschine hardcore guys, including myself, are owning them. But to this day, i would trade any of the AKAI devices for a Hardware Maschine instantly. Even if it had only Maschine 1.4 Features.*

    * (4 Stereo in, 2 Stereo out, sampler, sounds, groups, master, scenes, midi, audio, 4 FX + EQ)

    And thats where they failed the most during the last 4-5 years (basically since Maschine 2.0).

    If one isnt able to see the trend, i will gladly lay out whats happeing in front of everyone.
    Desktop computer -> replaced by laptops -> replaced by mobile devices -> replaced by embedded systems.
    A "dumb Maschine" (NI wording, not mine) is not the future of anything.
    A "dumb Komplete keyboard" is not the future of anything.

    Akai, Novation, DSI, Roland, Waldorf.. and if i understand the latest survey correctly even U-He .. they all get it. I am pretty sure NI got it too.

    There is but one acceptable reason why NI might have cancelled the mass production of stand alone Maschine (if its true).. the software wasnt ready. Thats what repeatedly happened in the past, with Jam being the most prominent example.
     
    Last edited: Sep 3, 2019
  5. HammyHavoc

    HammyHavoc NI Product Owner

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    1,234
    Force really isn't all it's cracked up to be. 4/4 only? In 2019 that's pretty lackluster.
    Whilst consumers might be using phones more and more for music making, it's still desktop and laptop based in most professional studios, or private spaces.

    Professional music production has always been a majorly niche market in terms of hardware, but it's debatable where Akai and NI fall on that scale.

    I don't think a standalone Maschine or a standalone Komplete Kontrol is going to change consumer trends, or particularly appeal to them, especially if it's true that kids seem to just FL Studio with a keyboard and mouse. A controller is only as good as the software you're controlling, same goes for standalone.

    Plenty of people already own high-end systems in some form (PC, laptop, phone, tablet), leveraging that performance with a controller makes plenty of sense. Buying yet another system that runs inside another box that isn't even as high spec as your existing system? Eh, I guess I'm not the target demographic for it, unless it's coming in at the existing controller price point, which I highly doubt.
     
    Last edited: Sep 3, 2019
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  6. muitosabao

    muitosabao NI Product Owner

    Messages:
    442
    "Kontras
    Being longer with the company you get used to the constant change and the slow decision making processes by disempowered and mistrusted middle managers and directors (not blaming them). Every new management philosophy which passes a certain threshold in the industry gets a tryout (Matrix Organization, Process management, Agile, SAFe, Design Thinking, Inkubator, OKR’s etc.). Very good one might think but not when applied practically wrong and without allowing the time that the „newest“ method actually works. There is always the feeling amongst the employees and also the promise of top management that the next new thing will better the current situation but nothing changes. Ambassadors and so called „champions“ of these methods come and go. Often times they don’t even trust their own employees to implement the methods and rather hire expensive consultants or agencies. Driven by short term financial success and fiscal years, decisions are short sighted and roadmaps constantly overthrown. This leads to products with a lot of legacy code and no innovation in Software and Hardware. The times of releasing game changing products to market are long gone. High sales expectations (which get amended by the executives themselves) that are far from reality, lead to false assessment of the success of products and blaming teams. Often times poor and uniformed decisions on features and products lead to already outdated products when they hit the market. The teams are just seen for the purpose of implementing the decisions and have no real voice in the development. Which is one of the patterns that the top management don’t understand: how to empower the teams right and how to trust their employees. The greatest asset of the company is not utilized. Another pattern is that Native still think they can live from their „coolness“ factor and doesn’t need to pay you a competitive salary that match the market standard or lives up to the increased cost of living. When you work at Native personal development is not pursued as there is currently no budget for trainings available. Recognition for your work from top level management is inexistent. Gemba-walk is a foreign word to them. The biggest negative change began with the funding two years ago. After failing miserably with the first attempt of digitalization the top management is now in panic mode of loosing their shares and powers to the investors and try to change the company disruptively by following the newest management trend „OKR’s“. The executive board was extended over the past year with so called „champions and specialist“ in their respective field. The only specialty they all have in common is that they did not stay long in their previous companies and have no clue about the music industry. A new level of management buzzwords hit the company and you can read their style in the company reaction comments of some of the reviews here on Glassdoor. Starting the disruptive change with stopping product development very late and poor conducted, mostly illegal lay-offs in Hardware and other parts of the company they generated an environment of fear among the remaining employees. As there is no workers council which fights for you the ones they fired are not properly compensated and the whole process is astonishing amateurish. One anecdote to describe how far the exec boards live from reality or how they have no sense and empathy for the current situation: While some parts of the executive board made an announcement in Berlin of firing people and the respective people in the departments where anxious and had no clue who would be layed-off and who not, other parts of the exec boards flew (probably first class) to the Los Angeles office to celebrate the summer event and party with the LA colleagues. There is an ongoing knowledge and talent drain in the company as good people are leaving or getting fired. It seems that the „everyone is replaceable“ mindset is in full effect. It’s constantly cited by the executive board and the investors that the company is too expensive, don’t generate enough revenue for the amount of people that are employed. What's not understood is that constant change of direction and an unstable environment which doesn’t allow things to settle and actually work creates waste and leads to this massive unprofitability. The last announcements of the executive management is telling the employees that they’ve listend to the team survey which exactly said the above. The reaction is the roll out of the next "new savior" - the OKR's, followed by the biggest layoff spree in history of the company…

    Rat an das Management

    You did a good job in bringing this company to the current size. To rescue this company and save your lifetime achievement, pay out the investors and let people run the company who have the proven ability to actually do it."

    posted 1 month ago on glassdoor. Harsh.
     
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  7. ALDREAD

    ALDREAD NI Product Owner

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    5,375
    Lmao there’s nothin wrong with maschine, it’s you
     
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  8. tempsperdu

    tempsperdu NI Product Owner

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    2,161
    From what looks on the surface to have been happening that does seem feasible. The current trend with the development team being more open and communicative about what they are doing and where they are heading is I hope still the glimmer of hope about the future.........
     
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  9. tempsperdu

    tempsperdu NI Product Owner

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    2,161
    Considering you know nothing about me or what I may or may not do your powers of deduction surpass even those of Mr Certified :D
     
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  10. Coorec

    Coorec NI Product Owner

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    337
    You dont seem to answer to my argument, which i stated in 2 consecutive steps.
     
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  11. ALDREAD

    ALDREAD NI Product Owner

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    5,375
    Agreed , It could also be that some departments were merged, so they didn’t need that many people anymore .
     
    Last edited: Sep 4, 2019
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  12. tempsperdu

    tempsperdu NI Product Owner

    Messages:
    2,161
    It's not the Chicken Little Syndrome I don't understand it's:

    Based on what perchance and how would that be in any way relevant?
     
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  13. ALDREAD

    ALDREAD NI Product Owner

    Messages:
    5,375
    What part don’t you understand about there’s a post over there then .
     
    Last edited: Sep 3, 2019
  14. tempsperdu

    tempsperdu NI Product Owner

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    2,161
    Oh dear you seem to have removed your post calling me an entitled whiny bitch....I wonder why?
    Care to elucidate?



    I don't understand who is the user until he got banned and particularly "D-One confirmed the layoffs, which he clearly hasn’t"
     
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  15. ALDREAD

    ALDREAD NI Product Owner

    Messages:
    5,375
    Do you get upset when your bus is late ? But I bet you still come back the next day to catch the same bus even though it’s gonna be late again.
     
    Last edited: Sep 4, 2019
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  16. gummi

    gummi NI Product Owner

    Messages:
    48
    Does anyone else get a flashback from one once-a-cool mobile corporation once you are reading this? I'm just waiting when Microsoft announces that they have bought NI. :D
     
  17. ALDREAD

    ALDREAD NI Product Owner

    Messages:
    5,375
    No it got removed by the mods because it was deemed an insult

    The user over there who said a mod had confirmed the layoffs used to be a member here for years ,he got banned and had a meltdown about it and never came back , d-one is the only mod in this thread and he or no other mod has confirmed that , so he’s just making stuff up , and people believe it , because everyone on the internet is expert nowadays , and no one could possibly lie on the internet
     
    Last edited: Sep 3, 2019
  18. ALDREAD

    ALDREAD NI Product Owner

    Messages:
    5,375
    You don’t read too well , that’s not the first time you’ve misunderstood my posts
     
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  19. tslays

    tslays NI Product Owner

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    221
    I could also see him changing his tone in my thread. After I refreshed he deleted an aggressive comment.
    Just ignore him. Some people are not worth it.
     
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  20. HammyHavoc

    HammyHavoc NI Product Owner

    Messages:
    1,234
    Here's hoping NI chimes in at some point to talk about the future, and hopefully instill some confidence into forum users. Would be nice to have some reassurance about ongoing development. I'm really hoping Maschine doesn't end up like Guitar Rig.
     
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