Current state of NI - interesting thread on reddit

You really should join the beta programme

 

Nope, they wait for Thursday.
Unleash the storm!

 

The good news is that everyone loves a come back story, when the underdog rises to the challenge.
So now that our expectations are sufficiently lowered, N.I. might just surprise us

 

I gotta say it doesnt look good!

But this is what I belive and hope it will come to pass:

I am a maschine user since day one and became a forum member after lurking for some time back in 2011-12. Man back in the days and the team they had in that time was such a blessing. Not only did they come up with updates but they listen to us users and implemented things we asked for. Not only that but they made videos and tutariols explaning all fearures, tips and tricks and so on. Then something happend maschine needed 64-bit and they did a complete re write, switched the entire team. They stop listen to the actual users, they went silent komplete and gave us everthing but the things we ask for. Then came kk, mk2, jam, mk3 and so on. After many questions going on in my head like why are they going this way why are they doing this and that. I came up with a theory and i really hope that its true.

I dont think NI is that dumb and stupid but this is what i hope for....

So, like 2 years ago NI got an investment for 100 millions us shekels and every investemnt got to be paid back. But why would they search for a investor if they didnt think they could do something big and make a major cash grab?

So what do we have?
We have mk3
We have jam
We have kk
We have traktor

What happends if you put them togheter and makes a DAW?

You got something truly amazing? Just imagine a DAW where Jam controles the mixer in the DAW and more. Mk3 controles the drums n other things and kk controles the browser and the synth and the piano roll. And with traktor you can makes scratches and remixes right away on the spot in the daw

Imagine the power!!!!! That would be the ultimate thing out there and nothing even that comes close to it. A DAW kompletly controled by the hardware. This would be my dream i would throw my money out like a little prostitue.....

I hope that we get this becuse they layn off workers doesnt have to mean its bad, listen to me.....
Like i said they got their investemnt like 2 years ago and maybe thats when they started out on the maschine 3.0 daw i mean they told us song mode is coming and that was sometimes around that time and again they went silent. Now maybe they are done and they dont need that many programers and hardware workers they decide to cut down. Becuse maybe now they have a ground to stand on and they dont need that many workers.

I really hope this is the case becuse if its not and they fool us all again like they did so many times before, i am speaking for me, but iam not gona wait any longer and will make the switch to ableton push and mpc becuse atleast they listen to us user. US who actualy use the equpent and work with they products!!!

But i really hope i am wrong..and that they see what kind of potential and power they could bring to the game, they would knock out everyone out the game. That would also make new user more locked if tou buy mk3 now u want jam to controle the mixer, now u need kl to controle the synths and so on. That would generate so much money like tomy montana with the coke...just imagine....but they say hope is the last thing that dies with a person

 

i don't know, we are talking about the same company that said Kore was too hard to develop, and promised stuff they couldn't deliver on with Jam, so i think i would probably run very quickly away from an NI DAW

 

Yihawww!!
Prepaid shill army to the RESCUE!

 

hey, i want a free orange Maschine!! I bet that dude Andrew Ng for one. grrrr!!!

 

The orange Maschine is a trophy that can only be achieved through extreme maximum shilling.

 

And I thought I am the dreamer fan boy.
How wrong I was...

Just buy Ableton (not Push) and forget about MASCHINE being a DAW. NI said the DAW market is too crowded to be profitable long time ago and they are right.
But honestly, MASCHINE is a damn fine groove box.

 

If this is true, I hope InMusic is watching closely and hire most of those NI guys to akai, m-audio etc...

 

I dont thing any of those guys and girls should stay unemployed..

 

https://djworx.com/statement-native-instruments-job-losses-and-one-native-strategy/

 

EG subscription model

 

Good to see that there was absolutely no substance to the Reddit posts.....................................

 

from DJWorx.com

So now Maschine development is competing with Traktor. Not a good sign of things to come.

Unless they plan to merge Traktor and Maschine....

 

Can anyone say: “A-do-be”?

CDM is on this as well:

https://cdm.link/2019/09/native-instruments-cuts/

...as is DJ Tech Tools (more comprehensive article):

https://djtechtools.com/2019/09/03/shakeups-layoffs-whats-happening-at-native-instruments/

 

As I've often mentioned this has been my fear all along and it seems to be worryingly heading that way and many would say that isn't a wise decision.................

 

https://www.gearnews.com/is-native-instruments-in-trouble/

Was watching mg the future via YouTube. It was mentioned that akai snatched up a former NI employee and Behringer did to. Check out Behringers Facebook post message to former NI employees. I know Presonus has its software team in Germany.

 

Welp. If anyone is looking I have a damn near mint Maschine Studio boxed up in my closet I’m selling for 50 bucks, or free with paid shipping. That official announcement confirmed what a lot of us who tried to stay loyal already knew. Too many controllers for a supposedly software based “ecosystem” that didn’t play nicely together. Peace.

 

Come to the Akai Side. We’re waiting. Wait, NI is going to deliver something huge like you’ve always said right. Guess you were wrong about CB coming back if a new controller was announced right? Lol just playing man, but seriously. We’re waiting for ya lol. On another serious note, I feel bad for all those employees who got the shaft. Damn shame.