NI CEO Daniel Haver Interview "Big things in 2015"

As I said before, I guess NI software improvements are more likely, than hardware anouncements, but NI deveopment is slower as most customers would like it to be, as it seems

 

i think not, new hardware always boost sales

plus mk3 is way over due im ready to update if they come with it and progress the software

 

Just give us the ability to start and finish a complete track using Maschine ...... Not too much to ask is it? Whoever heard of a Studio that cannot easily create a track? They shoulda called it Maschine Sketchpad instead? In the 2:0 upgrade we see the GUI starting to look like a DAW but hey Ho it's not...... And according to developers they don't want it to be...... So what exactly do we have? A car with 3 wheels....... A hardware controller that integrates with a keyboard (once you buy it) that then has to rely on using a DAW? Eh why? Seems to me they are going in all directions at once apart from the road us the users want..... I love using Maschine but am finding it more and more frustrating not having the software tools that would make using it so much easier.....

 

' Sketchchine ' lol

 

An 88 Note Weighted Kontrol S is what I'm hoping for.

 

THIS...

With NI's turnover do you think they could afford a few more devs?

 

I guess, that would be a top seller.

I think this problem isn't solved easily. Let's guess, NI would plan a larger dev department. First step would be to find experienced audio developers ... I fear, this isn't easy, because there aren't many out there. And new devs would first need to get familiar with NI's products. A further problem is, that also a larger QA department would be needed, because it doesn't help to speed up development, if you don't speed up quality control too.

So even if NI would have plans in this direction, I guess we as customers would notice that not before 2016, because such improvements take a lot of time.

 

Other DAW companies that are MUCH smaller than NI seem to be developing at a far faster rate and they are doing it now.. I'd be surprised if NI found it any harder. They could even steal some of their staff they have the cash.

 

A good example is Cockos, the vendor of my preferred DAW Reaper, but they only develop one product and Reaper is a pure DAW, that only comes with a few effect plugins and NO instruments.

NI have a huge product range in comparison, which makes this task more difficult.

Nevertheless they want to be a market leader, so they NEED to improve their dev cycles.

 

I see what you're saying, but in relation to Maschine in particular, REAPER is ridiculously advanced and complex. And I'm not talking about just straight feature or workflow comparisons. Admittedly, it is nigh version 5 and Maschine is only on 2, but still something to consider and yes, they are typically (not so much recently, gearing up for v5 though) much more frequent with their point updates. Which is good and shows the users that they're still and always on it.
I, too, would personally prefer much more regular point updates, even if they don't always bring the big features (or any - maintenance, bigfixing updates are good too). But NI seem to prefer the grandiosity of it all at almost every update.

While some developers are certainly working on different products, they have different developers and different teams for the different products, but they do so very much want integration and an "eco-system", so, of course, this requires inter-team/inter-department development efforts.

 

I think this is the most important puzzle piece for their success besides their pricing and licencing model. I remember some forum guys, who especially moved from Cubase to Reaper because of their update politics.

That might something worth to think of for NI

 

in all seriousness it's nice to pontificate but NI has been a leader for quite some time. Simply put they have the dollars, they've had the time, and they've had the developers to make maschine a great and wonderful product 3 x over... they simply don't have the will to do what is asked of them.... they have other priorities and other development wishes. this acting like native instruments is some johnny come lately to the development game is disgusting. They are not new jacks to any of this, and they already own the technology of all of their apps. It's the oxymoronic attitude that they are some how groundbreaking, beyond state of the art, futuristic developers while at the same time just too incapable of developing the smallest improvement that has allowed the situation with maschine to exist. Make up your mind, are they descendant light beings from the future bestowing gifts of aural development pleasures beyond our wildest dreams or are they a skeleton ragtag team of developers who don't have the know how, the money, or vision to get the job done who need at least 15 years to develop a suitable maschine os.
I don't care which of these you lean towards but some of you act like it's both at the same time....... FFS throw us all a bone here.

 

sometimes it feels like 'we' the user base are pulling them in two directions, one to improve maschine and the other to just not do a damn thing. It would be nice if we got together and made concerted effort for improvements, direction, and to have better communication with them.

 

Nice theory, but first I'm sceptic, if NI is willing to communicate and second the user base is pretty heterogeous ... Kontrol-S, Machine and DJ stuff users.

I'm for example a Kontrol-S user, who prefers a powerful DAW over Maschine and regarding DJ stuff I'm more a classic turntable fan, but those DJ times are over for me.

 

NI has only one concern keep the products that make them money rolling, throw an update out when people get to skittish and start to contemplate a jump. So why am I happy with the product? Because I bought it for what it was at the time and not with any expectations, still works great for me but I do miss some lost things from 1.8, not enough to jump ship. I will stay with NI I just don't buy expansions often, only if I think there is a sound I can't duplicate of a rhythm I want to learn from.

 

it does not matter what u want, ni go off sales n marketing so eco system is the focus not software features

 

ohhh yeah?

 

wow skizm is now thumb stalking my old post in threads that have already been locked and I just want to know one thing, are you ok buddy?
I figure your little thumbs must be so tired lol

 

wishful thinking is fine but the proof is in the pudding and when you look at all the post 2.0 releases there was really no significant feature update among that batch.

users were led to believe that after the 2.0 update and the full code re-write that features such as real time , time-stretch and other most requested features wold now be feasible to deliver but instead we have had bells n whistles and other meaningless trinkets.

which is great for attracting new users but again it shows the casual disregard for long standing users that ni have adopted in recent times, seem like that success went to they head.

In the words of the Emperor Palpatine " ur arrogance blinds u"

 

I don't think that's true. Chords, scales, arp were all well requested features. The new limiter is a vast improvement over the old one and the reverbs are pretty good (the old ones were pretty unusable IMO).

You may call them "bells and whistles" but these are bread and butter tools that people use day to day to produce tracks.

I wouldn't dissmiss them in the casual way you seem to be doing. NI may not have introduced the features that are significant to YOU, but that doesn't mean they are insignificant to everyone (I for one would choose scales/chords over real time timestrech if I HAD to choose).