LOL that cracked me up My opinion is that the subscription model doesn't necessarily translate to speedier development. It really depends on the product. For instance, let's pretend Kontakt has become the de facto sample player, everyone's using it and there's nothing else that comes close. Users are asking for a feature and NI is not listening. Users decide to retaliate by cancelling their subscription but... how are they going to play their sample libraries which they have already invested so much time and money in, let alone open existing projects in which instances of Kontakt were used, etc? Some users will accept it, others will look elsewhere. I think there's no reason the traditional model and the subscription model can't coexist. I'd say offer both and let users pick what they like. The subscription model may be more lucrative but if users don't like it they will eventually look elsewhere. Perhaps the main benefit of the subscription model is that it would incentivize NI to keep updating plugins if users continue to pay the subscription. The downside is that, if they decide to drop support for a plugin, then what do users do?