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why is a german product cheaper in the us as in germany ?

Discussion in 'TRAKTOR SCRATCH' started by djDoring, Apr 10, 2007.

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  1. djDoring

    djDoring Account Suspended

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  2. PhilL

    PhilL Moderator Moderator

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    Crossgrade pricing per the NI Site...
    TRAKTOR SCRATCH Crossgrade Offer
    **Limited Time offer valid from May 1st to May 31st!**

    €399 / $449

    Converted price on XE.COM Mon April 09
    449.00 USD = 334.574 EUR


    AudioMidi Price for the Crossgrade.....
    audioMIDI.com Price: $395.00

    Converted price on XE.COM Mon April 09
    395.00 USD = 294.284 EUR

    Conversion Rate
    1 USD = 0.745023 EUR 1 EUR = 1.34224 USD

    --------
    One the surface the numbers don't match up but there are likely factors that we won't be made aware of that play into this. All things being equal the pricing should be equal but it isn't that way. Remember too NI are not Apple they set selling cost and MSRP but resellers are not required to sell at MSRP. Theres nothing more I'm aware of that would explain it.

    Phil
     
  3. AudioRapture

    AudioRapture NI Product Owner

    Messages:
    2,892
    Hm... let me think...

    - taxes (in Europe prices typically *include* VAT, in the US they *don't*)
    - market pressure (prices of competing products)
    - market tolerance (people willing to pay more/less in different areas)
    - volume (think transport and storage costs)
    - support (if localized)
    - infrastructure
    - distribution channels

    There is more than just the exchange rate when selling in different markets.
     
  4. kaaos

    kaaos Forum Member

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    1,311

    MBA in Economics?...lol
     
  5. AudioRapture

    AudioRapture NI Product Owner

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    2,892
    My concentration was in Real Estate Finance, actually.... ;-) But that was >10 years ago by now.
     
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