Source being my own research; I run a multi-award winning marketing agency and have several analytics tools for YouTube at my disposal. You can measure the number of videos being uploaded over x period containing y keywords, and even throw in z (views) to see if it's trending upwards or downwards in terms of interest, and even distill it further by not counting multiple uploads from the same user. YouTube isn't the whole story (relies on keywords, including auto-generated subtitles), neither is Twitter, Instagram or Facebook, neither are search results, but we can make a fairly educated guess based on social metrics (including engagement on top of followers, direct mentions, and keyword mentions), Google's Keyword Planner's stats and suggestions, and the fact that Bitwig is a DAW, whereas Maschine is a groovebox-esque software workflow with a hardware controller. "Hits", more accurately referred to as results in this scenario, don't equal interest, that's why Google's Keyword Planner is an important metric of interest (search traffic) versus how many pages there are for something. Prime example: we are creating Maschine related results for Google all the time on this forum. Bitwig don't actually appear to have an official forum. If you were to go to https://www.native-instruments.com/forum/ then you'll see the stats of how many threads and posts there are on the NI forum, a lot of which will be referencing Maschine, even in the context of a user's signature, or the category in which the post is, i.e. this one. NI's forum stats for the lazy: Discussions: 240,666 Messages: 1,528,987 So again, we can conclude that search results versus search traffic volume and contextual potential ad-space on Google Keyword Planner are a poor metric of userbase when compared against each other. To add a further spanner in the works: interest also doesn't equal customers, which also don't equal active users. Lots of people are searching for Tesla's Cybertruck after seeing the unusual design, but only a fraction of those are going to become a customer, and a fraction of those are going to be an active user, the typical sales funnel. "Maschine" is also a real word and not just a product, it's frequently used, especially with a Terminator movie and game having just been released, whereas Bitwig is a DAW, it's otherwise not a word in any language. Does this mean anything to you and I ultimately? Nope, but you did ask mate. :- ) Re the difference of development cycle between the two, I fully appreciate where you're coming from, but strongly disagree. NI's software development cycle for Maschine is very much linked to hardware as it's their defining USP that the majority of what you can do in Maschine, you can do from the controller, so the development cycle is going to be different from a software-only product coming from some of the original team who worked on Ableton Live. Software that has a dedicated piece of hardware as its primary interface is inherently less flexible than what's just UX in software for a finger, keyboard, mouse, or MIDI controller. There's also a limit to how often NI can release more hardware without irritating the userbase for one. Could they squeeze more out of the existing hardware? I believe so, D-One comes up with some great ideas for how it could look and work, as do other users, and I believe more is coming that isn't in the beta yet, because it is just a public beta after all. Would it be great if NI released more updates with more features and bug fixes more regularly? Absolutely. But they have many products, both software and hardware, Bitwig has Bitwig. Difficult to compare on so many levels from the perspective of business model, development roadmaps, many product lines. There's R&D into hardware, there's manufacturing, etc. NI is a massively different company.