Native Instruments. Latest Version September 2016.

1. General

We recognize that the careful handling of your personal information is important to you. The protection of personal data is just as important to NATIVE INSTRUMENTS. Therefore NATIVE INSTRUMENTS commits itself to act in accordance with the following statement. With this statement you consent the collection, processing and use of your personal data by NATIVE INSTRUMENTS for the following purposes.

Personal data is defined as all information which allows conclusions about your personal or substantive relationships. These are specially protected by the German Federal Data Protection Act and by the German Teleservices Data Protection Act.

Data transmitted anonymously or using a pseudonym can not be considered as personal data.

2. Responsible Party

Responsible party in terms of German privacy laws is:

Schlesische Str. 29-30
10997 Berlin

Telephone: +49.30.61 10 35-0

Management Board: Daniel Haver, Mate Galic

Amtsgericht Charlottenburg
HRB 72458
USt-IdNr. DE 20 374 7747

Reponsible Data Protection Officer:
Kai-Hendrik Weutzing

Further information can be found in our public procedures register.

3. Use of the data

As soon as you buy something in our shop, register a product via NATIVE INSTRUMENTS registration software or via the web site or have yourself registered for one of our services, we need your e-mail address, possibly your name and other personal information (i.e. postal address, telephone number, credit card information, sex, date of birth). NATIVE INSTRUMENTS uses this data to customize your visit to our web site and to continuously improve it.

We also use your information to communicate about orders, products, services and marketing offers with you and for updating our data sets and to maintain and update your customer accounts at NATIVE INSTRUMENTS, to display content such as your registered products, or to display relevant updates to you, as well as recommending other products which might be interesting to you. Beyond that we use your information to improve our platform, to prevent or uncover abuse, particularly fraud or to allow third parties to exercise technical, logistic or other services on our behalf.

4. Procedure

We act according to the principle of data parsimony and data avoidance, i.e. we collect and use only the most necessary data for processing your order or product registration and for the communication with you.

You can visit our web site without leaving personal data: When surfing without logging in we do not collect any personal data but merely place a cookie. By default information such as your IP address, time and duration of your visit, operating system, browser and visited sites are captured.

If you register as a customer we collect your data via the registration form you fill in, among others your name, your address including e-mail, the details of your desired method of payment, your credit card number if this applies, and the details on your regarding order. Different cookies will be created in this case as well.

We store your order data within the ordering history and send the order data to you via e-mail. The terms and conditions can be found here.

When registering a product via the NATIVE INSTRUMENTS registration software or the web site, data about the registered product, your hardware and the used serial number is stored. On initial registration your e-mail address and your postal address and your preferred language are stored as well.

Furthermore, the data you voluntarily enter on initial registration in the NATIVE INSTRUMENTS registration software’s online profile is stored.

We also sporadically send out surveys on specific questions regarding NATIVE INSTRUMENTS and its products. If you take part in these campaigns, your e-mail address and your answers will be stored.

Finally, we need information on your person, at least your e-mail address in the following cases:
  • if you register for the delivery of a newsletter or comparable promotional material.
  • if you use our support services. In this case the data you enter into the form about your hardware and software is stored and used for follow-up, i.e. if use support a further time.
  • if you participate in one of our competitions or other marketing campaigns.
  • if you get in touch with us for other reasons.

5. Cookies

Cookies are alphanumerical identifiers, small text files we transmit to the hard disk of your computer via your web browser or other programs. They enable NATIVE INSTRUMENTS’ systems to recognize your browser and offer you different services. No security relevant or personal data will be stored. Furthermore, cookies cannot transmit viruses, spy out data on your computer or send e-mails without your notice. Also, every web server can only read cookies it has set itself.

Using our web site without cookies being set is possible under certain conditions; a purchase in the shop unfortunately does not work without the possibility of setting cookies.

The most browsers are set by default to accept cookies automatically. But you can disable cookies being storing or configure your browser in a way that it notifies you before storing cookies. As you can only make full use of the most of our interesting features with cookies being enabled, we recommend leaving the cookie function on.

Furthermore we recommend completely signing off after using a computer you share with other users if this machine is configured in a way it accepts cookies. This particularly applies to computers in public spaces, such as internet cafés or libraries. In this case we highly recommend completely signing off so that no data remain recognizable for the next user.

6. Disclosure of personal data

The careful handling of your personal information is important to us. It is by no ways our business to sell this information. We hand over information that we receive to third parties solely for the purposes described in the following:

1. In some cases NATIVE INSTRUMENTS is required by law to disclose information to third parties. In particular when a crime or abuse is suspected, NATIVE INSTRUMENTS is obliged to disclose information to law enforcement authorities. This includes exchanging information with companies that inquire credit card abuse. No personal data is passed if companies want to use them commercially.

2. We assign other service providers, partner companies and individuals to perform functions on our behalf. Examples include payment processing (credit card, direct debit), analysis of our databases, handling newsletters and other promotional activities as well as analysis and documentation of our site visits.

These service providers have access to personal information needed to perform their tasks. However, the may not use them for any other purposes. They are also obliged to treat the information in accordance with this privacy policy and the German data protection laws. For this reason, we try to assign service providers who are bound to the German data protection regulations, or at least to the European data protection rules.

As part of a credit card and credit assessment your name and your address are passed to such a company, whereas your rights are respected in strict accordance with statutory provisions.

3. As we continuously develop our business, it may occur that we sell or buy individual subsidiaries, business units or parts of them. In such transactions, customer information is usually transferred together with the transferred part of the company. Your data are further subject to the previously existing privacy statement. The only exception is the case that you explicitly agree to other provisions. In the unlikely event that all or substantial parts of NATIVE INSTRUMENTS are sold, personal information will be passed on to the buyer.

4. In all other cases, we will inform you when personal information should be disclosed to third parties, and give you the opportunity to give your consent.

7.a Google Analytics

In the context of disclosure of personal data, we would like to point out Google Analytics, a web analytics service provided by Google, Inc., which uses cookies to help analyze how the website is used.

The information generated by the cookie about your use of the website will be transmitted to and stored by Google on servers in the United States of America.

Google will use this information for the purpose of evaluating your use of the website, compiling reports on website activity for NATIVE INSTRUMENTS and providing other services relating to website activity and internet usage. Google may also transfer this information to third parties where required to do so by law, or where such third parties process the information on Google's behalf. Google will not associate your IP address with any other data held by Google.

Additionally, a so-called User-ID will be used on this website. This ID is not assigned to a particular device, but to you personally. The User-ID enables the analysis of your behavior across devices (smartphone, tablet, notebook). The allocation of the User-ID to a user ensues once we have unequivocally identified you as a user. This happens generally when you are using your user account. As soon as you have logged-in for the first time, a User-ID is allocated to you accordingly. It contains a unique, persistent, and non-personally identifiable string for a signed user. Once you log into our website the User-ID is sent to Google Analytics. As far as Google is concerned, the User-ID functions as your pseudonym. Google connects your online behavior and the User-ID to a profile. Google only receives the User-ID, not the information contained in the above-mentioned profile or other personal data of yours. A summarized version of the profile thus created is accessible to us. We do not attach any other of your personally identifiable data to the profile connected to a User-ID.

If you do not want your activity on this website to be tracked, please opt out using this link:

7.b Interest-based advertising

Within the scope of its marketing operations NATIVE INSTRUMENTS uses Google’s program for “interest-based advertising”, so-called remarketing. In the process of this program a special browser cookie is stored on the user’s computer. It is used for serving the user special ads by Native Instruments, Google or third-party services when visiting other websites.

Users can opt out of Google's use of these cookies by visiting the Opt out site of Google ads and the Opt out site of DoubleClick. Alternatively users can opt out third party services using these cookies through by visiting Deaktivierungsseite der Netzwerkwerbeinitiative the Opt out page of the Network Advertising Initiative.

7.c Optimizely

This website uses Optimizely, a range of website analytics services for A/B and multivariate testing purposes provided by Optimizely, Inc. This service uses cookies to identify a visitor's browser and track website usage while on this website. The cookies do not collect personal information about you. For more information on how Optimizely uses your data, please go to: You can opt out anytime by following the instruction at

7.d Facebook

NATIVE INSTRUMENTS´ website uses plug-ins of the social network Facebook ( ). The plug-ins are marked with a company logo of Facebook or the addition "Facebook Social Plug-in. When you access a website from us, which contains such a plug-in, a direct connection to servers through the browser of Facebook is set up. By integrating of the plug-in, Facebook receives the information that you have visited our website. As long as you are logged in to Facebook, Facebook can assign the visit to the site to your Facebook account. The plug-in transmits any actions you perform via the plug-in, e.g. pressing the “Like”-Button, directly on to Facebook, and these data will be stored there.
For the purpose and scope of data collection and further processing and use of data by Facebook, and your rights and settings taken to protect your privacy, please see the respective privacy notices from Facebook.

To prevent such a collection of data through Facebook, you must log out on Facebook before visiting our website.

7.e Hotjar

This Website uses Hotjar web analytics service. We are using the information collected by Hotjar service to improve our website, make it more user-friendly and monitor that it is performing correctly. Hotjar uses Cookies to obtain information regarding how visitors to this website are interacting with it. In particular Hotjar may record navigation through and interacting with the content on our website. Hotjar may also collect your device’s IP address (collected and stored in an anonymized format), device screen size, device type (unique device identifiers) and browser information, geographic location (country only), preferred language used to display the webpage, referring domain, pages visited, date and time when website were accessed. Hotjar may disclose collected information to third parties, including contractual partners.

If you do not want your activity on this website to be tracked by Hotjar, please opt out using this link:

7.f Zendesk

For processing submitted requests, especially within our customer service, we make use of the ticket system from Zendesk. The respective services are offered by the company Zendesk Inc., 989 Market Street #300, San Francisco, CA 94102, USA.

Further information can be found in Zendesk’s privacy policy:

8. Data protection

1. We have developed organizational and technical measures to reliably protect the data received from you. Our employees are intensively informed and trained and commit themselves to the data confidentiality. This ensures that your data are kept confidential. We can particularly ensure that your data is protected because we provide our customer service through our own staff and not by third parties. Thereby controls and effective training are possible.

2. To protect your personal data during transmission to our servers, we use Secure Sockets Layer (SSL) software. This encrypts all information you transmit to us.

3. When confirming an order, we reveal only the last five digits of your credit card number. Of course, we transmit the entire credit card number to the appropriate companies while processing the order.

4. Furthermore, we maintain physical, electronic and procedural safeguards in connection with the collection, storage and disclosure of your personal information. Part of these security measures is that we occasionally may ask you to provide proof of your identity before we disclose personal information.

5. We would like to point out that it is important to protect yourself against unauthorized access to your password and your computer. If you share your computer with others (notably for computers in public areas such as internet cafés and libraries), you should make sure to logout after each session.

6. Despite these actions, there is no 100% guarantee against unauthorized third parties gaining access to your data. Consequently, we have to point out that every transmission of data over the Internet is at your own risk.

9. Third party websites

In order to provide you with comprehensive information, our website contains external links to third-party websites. To the extent that these are not clearly identifiable as such, we shall point out to you that the relevant link refers to an external website. NATIVE INSTRUMENTS has no influence on the content and design of such third-party websites. Consequently, the guarantees given under this privacy statement do naturally not apply for such other websites.

10. Newsletter

You receive a newsletter by NATIVE INSTRUMENTS if you
  • have subscribe to a newsletter on our website.
  • have registered a product of NATIVE INSTRUMENTS.
  • have downloaded a demo version.

Within this NATIVE INSTRUMENTS distinguishes between different product categories. I.e. if you have registered a product out of the DJ division and on out of the producer division, it could be that you receive newsletters on topics of the one as well as the other division.

Regardless of this NATIVE INSTRUMENTS conducts survey on specific topics. Registered users of our software are asked by e-mail to participate in such surveys.

You can unsubscribe form receiving both newsletters and invitations to a survey at the following Link.

11. Information about saved data

You have the possibility to be furnished any time at no charge with information on the data stored about you and on their use. Please describe your wishes or other questions on privacy via e-mail (

We will do our best to help you with your concerns.

Any consent given to the processing of data may be revoked at any time and without stating any reasons (in accordance with the German Teleservices Act - TMG).