<span class="sf-title">40’S VERY OWN INSTRUMENTS</span>

40’S VERY OWN INSTRUMENTS

Noah “40” Shebib, the legendary, award-winning producer of Drake, Lil Wayne, Jay-Z, Nas, Sade, Alicia Keys, PartyNextDoor, and Action Bronson brings you two brand-new Play Series instruments for keys and drums.

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40’S VERY OWN KEYS

Tap straight into the genre-defining sound of 40’s productions. His custom keys instrument is packed with inspirational sounds dialed in and recorded by the man himself at his legendary SOTA Studios. 150 inspiring presets - blending classic synths, electric pianos, grand pianos, and more - give you access to his distinctive sound alongside a custom “40” macro control that lets you dial in his signature “underwater” sound right off the bat.

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40’S VERY OWN DRUMS

Over 200 essential drum sounds custom-created to sit perfectly in any mix by 40 himself. 40’S VERY OWN DRUMS is all about high quality, and beautiful simplicity - designed to create pared-back hip hop beats par excellence. Play in beats live or start from a selection of built-in MIDI patterns, and then dial in even more flavor with a dedicated “40” macro control.

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40 IN THE STUDIO

See how 40 created the instruments, and learn about his vision for how they can be used.

[play type="video" url="https://www.youtube.com/watch?v=Ap5meLIiBzY" label="Introducing 40'S VERY OWN DRUMS and KEYS"]

BEATMAKING WITH T-MINUS

See T-Minus create a track from scratch using 40'S VERY OWN KEYS and KOMPLETE NOW.

[play type="video" url="https://www.youtube.com/watch?v=bePUjsZYktQ" label="How to Make a Beat with T-Minus"]

TORONTO RISING

TORONTO RISING

We went to Toronto to meet 40 in his hometown, and take a tour of his life as a producer, seeing the people and places that helped form him into the groundbreaking innovator he is today. We took a road trip visiting a range of studios past and present, from 40’s first ever basement setup to the exclusive space where he created the sounds for 40’S VERY OWN KEYS & DRUMS.

[play type="video" url="https://www.youtube.com/watch?v=UVtxyXzTr2A" label="Toronto Rising: Mini-Doc on Drake producer Noah "40" Shebib"]

HIGHEST GRADE ONLY

40 recorded the sounds of 40’S VERY OWN KEYS and 40’S VERY OWN DRUMS using his personal collection of synths, pianos, and a range of drum kits and percussion instruments. All sounds were captured with state-of-the-art microphones, and processed with a wealth of 40’s top-level, sought-after outboard effects.

40’S VERY OWN KEYS captures the organic textures and warmth of 40’s electric and grand pianos.
All sounds were painstakingly produced in the one-of-a-kind SOTA studio infrastructure.
A range of iconic synths deliver 40’s favorite pads, leads, and extra low-end frequencies for drums and bass elements.
40’S VERY OWN DRUMS uses sounds created with real drum kits, captured with the best mics in the world.
Draw from a range of off-the-grid, experimental percussion sound sources, to give your rhythm tracks special character.
Bring the iconic SOTA studio sound of Drake’s grammy-winning producer 40 Noah Shebib into your very own productions.
ABOUT THE PLAY SERIES

ABOUT THE PLAY SERIES

When inspiration strikes, just play. The Play Series instruments put outstanding sound quality in an easy-to-use package. Each has a distinctive sound and character, offering a comprehensive selection of carefully designed presets and focused controls for modifying them. Whether you’re new to production or a seasoned pro, the Play Series can inspire your tracks.

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