40’S VERY OWN INSTRUMENTS

Noah “40” Shebib, the legendary, award-winning producer of Drake, Lil Wayne, Jay-Z, Nas, Sade, Alicia Keys, PartyNextDoor, and Action Bronson brings you two brand-new Play Series instruments for keys and drums.


40’S VERY OWN KEYS

Tap straight into the genre-defining sound of 40’s productions. His custom keys instrument is packed with inspirational sounds dialed in and recorded by the man himself at his legendary SOTA Studios. 150 inspiring presets - blending classic synths, electric pianos, grand pianos, and more - give you access to his distinctive sound alongside a custom “40” macro control that lets you dial in his signature “underwater” sound right off the bat.

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40’S VERY OWN DRUMS

Over 200 essential drum sounds custom-created to sit perfectly in any mix by 40 himself. 40’S VERY OWN DRUMS is all about high quality, and beautiful simplicity - designed to create pared-back hip hop beats par excellence. Play in beats live or start from a selection of built-in MIDI patterns, and then dial in even more flavor with a dedicated “40” macro control.

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40 IN THE STUDIO

See how 40 created the instruments, and learn about his vision for how they can be used.

BEATMAKING WITH T-MINUS

See T-Minus create a track from scratch using 40'S VERY OWN KEYS and KOMPLETE NOW.

TORONTO RISING

We went to Toronto to meet 40 in his hometown, and take a tour of his life as a producer, seeing the people and places that helped form him into the groundbreaking innovator he is today. We took a road trip visiting a range of studios past and present, from 40’s first ever basement setup to the exclusive space where he created the sounds for 40’S VERY OWN KEYS & DRUMS.

ABOUT THE PLAY SERIES

When inspiration strikes, just play. The Play Series instruments put outstanding sound quality in an easy-to-use package. Each has a distinctive sound and character, offering a comprehensive selection of carefully designed presets and focused controls for modifying them. Whether you’re new to production or a seasoned pro, the Play Series can inspire your tracks.

SEE PLAY SERIES INSTRUMENTS